Who Is Your Blogging Audience?

Who Is Your Blogging Audience?

I get emails often from agents asking me if I could look at their blog and tell them why they are not getting any listings from their blog. Over 90% of the time, it is because they are not speaking to an audience. There is no conversation going on. When you just post listings and market reports, well, for most readers online that is quite boring.

The most important tip I can ever give a new or veteran blogger is to know who your audience is. Who do you want to be having a conversation with? Who do you want to be contacting you?

• Do you want sellers or buyers to be contacting you?

• What age group do you want these people to be?

• What income levels are these people in?

• What do you want these people to do? Call you, email you?

Next, it is vital that you do your keyword research. You will not be getting the calls and inquiries about your services if your are not attracting the people you intend if you do not know and do not use the very keywords that they are typing into the search engine search box.

This is not about guessing or assuming that the keywords you are using are going to be typed into the search box.  Go to the Google Keyword Tool and spend time there figuring out what keywords will be great for you to use because people are actually searching those terms. Many of the agents I coach are shocked to discover that the keywords they have been using which they thought were so popular are actually not even searched for.

Once you have discovered and decided on who your audience is going to be then the next action is to speak to that audience. Write on their level in their voice. Make your blog one of transparency and polarization.  When the calls start coming in, you know you have done your job!

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