Cultivating Crops in 2009

Over the last 16 years in the real estate business, I have really enjoyed meeting new people and keeping in contact with many of the friends I have made. Early on in my real estate career, I learned that “farming” was a term often used by successful agents, denoting an area, sphere of influence, or specific demographic that fits ones needs personally or professionally. In the “old days” farming mainly referred to door knocking, direct mail and making sure your farm heard from you a certain number of times per year.

Today, new farms have cropped up all over the internet. Terms like niche marketing and hyper-local blogging have become quite effective. Over the past couple of years, I have studied many different types of web -based and social networking options to better serve myself and my clients. This has allowed me to grow some great new relationships as well.

While I enjoy keeping in contact with past clients and feel that they are the back-bone of my career, it is fun to cultivate new crops via niche markets. For me, one such niche market has been homes near the light rail line in Phoenix, Tempe and Mesa. I have found this to be fun, interesting and mutually beneficial to myself and

to many people. So far, the seeds for this niche have been planted strictly on-line, but the response has been quite positive. In the near future, we plan to further attack these areas using a combination of new technologies and some “old school” cultivation. In fact, I have been actively seeking out real estate and mortgage professionals that will be a good fit in helping with this harvest. It is a new year, rates and prices appear to be bringing people back into the game. This truly is a great time to be in real estate, I just don’t care what the media wants to say… Our crops are planted, the growing season is upon us!

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