Do You Know The Power Of A Link?

The power of linking is underestimated by most bloggers. Google puts a lot of importance on links that are coming into your blog and those that connect one post to another post on your blog. The latter is called internal linking.

You don’t want to have a lot of outbound links. If you get too many outbound links the search engines will view you as a resource site and not a content rich site which determines where in the search you will end up.

DO NOT buy into link farms. These can be very dangerous and have you thrown into the ‘google sandbox’.

There is a lot that you can learn about SEO but the 2 most important things are writing good content with proper keywords and inbound and internal linking.

I advise that in every 2 paragraphs ideally you should have one link pointing to another page or to somewhere else on that same page.

Most of us do not fully utilize and optimize our blogs with internal linking strategies. Here are some ways in which you can more fully use internal linking in your blog posts.

In case you do not know how to add a link to your post, it is very easy to do:

Use Anchor text for all your links. This is one of the most important and easy SEO things you can do with your blog and website. Your anchor text should be keyword rich. Use the keywords you want to be found for in your anchor text.

What is anchor text? When you type in your post, ‘Click here to search all Wellington Florida Luxury Homes For Sale ‘ that is anchor text.

Now I would click on the link image on the toolbar and add my URL into the link box, ‘http://www.Wellington-luxury-homes.com.

Then when someone clicks on the text that I wrote like the above text, Click here to search all Wellington Florida Luxury Homes For Sale it will go to my website. When you add the link, the anchor text will be in blue font color. That tells people that if they click on the words they will be going to where you linked those words to go to.

Do not use the name of your website and write your whole web address in your post because then you are not fully optimizing using your keywords. I see a lot of posts where the whole address is right in the post and the URL is not keyword rich. Like for instance: http://www.anyrealtyinnowheretown.com. Those words should go in your link box but not in the post itself.

Use keywords in the text part.

Also when you are using links internally make sure you do not use shortcuts to certain pages within your site. Type out the entire URL within your page you want your visitor to go to. If you are sending them to another post use the URL of that post, don’t send them to just your profile page unless that is where you want them to go.

• For each post concentrate on only a few longtail keywords per post. Don’t try to go and rank for every keyword in one post. Target those specific keywords and learn how to use them effectively throughout your posts.

• When you are using internal linking add it throughout the body of your post rather than just listing all the links in a row. So in each paragraph add words that are a part of what you are writing about and turn those words into links. Linking within your page adds more relevance  and internal value to your link.

• You can go back to some of your older posts and add internal links to some of your newer pages of relevance. This way you add some valuable link juice and give it some rank boost.

If you would like to learn more about SEO and how to implement these strategies you can click here to read about my SEO To The Top Webinar.