AZREBN December 18th - SAAR - Donation Drive

Please join Az Real Estate Blogging Network and SAAR (Scottsdale Area Association of REALTORS(R) and welcome Emily Leach, a SEO expert that is passionate about the success of her audience and has made public speaking a lifestyle; so far in 2008 she has presented at NAWBO New Mexico, UNM Digital Arts Conference, National Video Gaming Conference, Chamber of Commerce and local venues to increase awareness. Outside of Public Speaking she stays on top of SEO skills by teaching SEO certification workshops and Internet Marketing skill workshops throughout New Mexico and Arizona.
With 12 years of experience in the field of Search Engine Optimization, Website Development, Internet Marketing and Information Systems you can rest assured she will deliver new techniques that will entice all real estate professionals that are looking to strengthen their online presences.

Here is the outline for the AZREBN MeetUp:

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Can the Internet Transform Your Real Estate Business?

• Understanding WHY people use the Internet:
• Understanding HOW people use the Internet
  • Both of these concepts apply to every business using the Internet, it isn’t enough to create a website. Whether you have a site or are looking to create one, you NEED to get these two concepts down.
• What is Search Engine Optimization and Internet Marketing?
  • Is there a difference? Or is this a scam to get people to spend money?
  • Find out the answers AND how to put it to use for your business.
• Building a strategy to take you through the next 12 months
  • Find out what almost every company fails to implement when they start using the Internet for marketing
  • How to stay focused in your strategy
  • Should you niche your business?
• Overview of 10 different tactics you can implement in your business
• Open Question and Answers

This is an open and interactive workshop, bring your questions and your creativity!

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With the holiday season upon us we thought that AZREBN would like to join in giving to those less fortunate and help homeless children and families with some daily necessities of life. May you please join us in helping with your donation at the door!

Please help us with your donation at the door for Save The Family with donations of adult toiletries or infant diapers, lotions, toothpaste, etc. Please see other toiletries that are Items needed below:

Toiletries * Adult & Children’s pain reliever Cough drops Deodorant Feminine products Lotion Mouthwash Razors Shampoo & Conditioner Shaving cream Soap Toothbrushes & Paste Thermometers

Baby Items * Baby Pain Reliever Baby Powder Baby Oil Baby Shampoo & Soap Baby Wipes Crib sheets & Blanket Diapers-all sizes Diaper Rash Ointment Instant Formula

Please be sure to reserve your spot and RSVP!!

December 18th, 2008 at 9:45am - 12:00 pm , Thursday!   Click Here for office flyer!

Location:

Scottsdale Area Association of REALTORS®
4221 North Scottsdale Road
Scottsdale, AZ 85251
(480) 945-2651

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Az Real Estate Blogging Network Meetup - December 18th - SEO Expert

Come join us for our monthly meet up for all real estate professionals eager to learn and share about blogging for business! AZ Real Estate Blogging Network is excited about December’s meetup and our featured speaker!

We have invited a SEO Expert, Emily Leach to share blogging tips to help optimize our blogs for our real estate blogs!

Stay tuned for further details and be sure to sign up on our AZREBN Meetup RSVP, there will be limited seating!

A Note on SEO - Top 7 List

The world of Organic Search Engine Optimization is as cosmic as the heavens. Mainly because the search engine companies want it that way. If you could cheat the system (and some people try), they couldn’t give the most relevant results (which is what they are supposed to do).

Also, unless you have tons of time to spend on keyword optimization, tracking your competition, massaging your keywords every week/month it may not be the highest and best use of your time. So here is my “focus on the things that matter” tip for you in the form of a top 7 list (in no particular order):

1. Title Tag - This is what displays at the top of the IE7 browser window (All the way at the top). Make this meaningful and include words that you might like to get searched for.
2. Description Tag - This is not (always) displayed on your page, but is used by some search engines to catalog your site and sometimes it is used as the short description in the search results page.
3. Keywords Tag - Come up with about 20 good keywords (3-5 word phrases are keywords too). Eliminate prepositional phrases like “for” and “of” as well as conjunctions like “and.”
4. Large Type - The type that is the largest on the page (referred to as “<h1> Text”) is important to your users as well as search engines. Try to include things you would like to be searched for in these.
5. Body Copy - The actual text on the page…oh…your site is all flash and pictures…oops…not good.
6. Links - Having links to other websites is good. Don’t use “click here” to link. Try to make keyword phrases in the body copy links to good sites.
7. Navigation - you should have a site map of some sort on your homepage. On a blog this is often a “categories” list, but a user (and a search engine) should be able to find every other page on your website from the first page.

Again, these are in no particular order because each search engine operates (a little) differently.

Enjoy!

Rob the Tech Guy